Those All Important Keywords
Keywords. Now, they have been a real stumbling block for me. I can generate lists of keywords. Even I know where to find the Google Keyword Tool and to enter terms in to find more terms. Making sense of keywords and how to use them, that has been my stumbling point.
I can’t just blow the concept off though. Keywords are the building blocks of search engines. When people enter terms in the search engines, those keywords determine what sites are going to be found and displayed for the person’s search. Their relevancy on each site determines which sites will be displayed first. Therein lies my stumbling block.
How do I move that list of keywords from list to relevancy?
I’ve read lots of material about keywords, much of it really well written yet, it seemed most writers just left it up to me to understand them so well, that I’d just know the right keywords to use. I’d know which ones I’d want to optimize for. I really had started to think I was a bit thick, I always seemed to hit the wall.
I often opted for throw a bunch of keywords at the wall and hope something stuck. Not a very effective use of time and resources.
Finally, Some Keyword Light!
Last week I stumbled across an article on the Clickbank blog which gave me a Eureka moment. The two part article, Moneywords, Your Key to the Keyword Kingdom, is one of the best laid out articles I’ve read. What really got me excited that I had found a guide I could understand and use was the moneyword matrix found in part two.
I’ve used that guide to create my keyword list for the project I’m currently working on putting together. I did the list manually, which took me most of a day to go through, find the number of competing sites and then apply the matrix to the list to find the moneywords.
Niche Profit Classroom
The author of the Moneywords article is Adam Short, the creator of the Niche Profit Classroom. Inside that membership site is an automated tool which would have cut my keyword search time to a fraction. Man, I was SOO tempted to spend the $1 for the two week trial just to get at that tool!!
Alas, one of the goals I laid out for myself was to not spend any more money on tools, books, software or even domains until I have used what I have to generate some actual income. I slowly put away my ‘buy’ urge and settled back to do the hard slugging until I can meet my goal.
I’ll be talking more about Niche Profit Classroom in a future post. It is definitely on my tool want list for when I get my first income from my efforts. You don’t have to wait, so go and visit there now and let me know what you think.
So, how are you with keywords? Do you have a handle on them? Are you using them?
visit the Patti Network News to see where else I’m writing.
Welcome
Welcome to It’s All About Money. This site is dedicated to helping you to learn how to make money online. This site will not claim to show you how to make millions overnight.
This site will not promise that you will make easy money while doing hardly any work. Making money online is about establishing an online business. A business doesn’t appear overnight and it doesn’t appear without you knowing at least some basics on what you are doing.
So, if you’re looking for get rich quick plans/schemes. Thanks for stopping by. If you are looking to figure out how to establish your online business, please explore.
This site is a membership site. You commit to me, I commit to provide you the best guides I can find. There are many methods for building an online business, the most important first step is reliable knowledge on how to get started.
visit the Patti Network News to see where else I’m writing.
Successful Selling on Social Media
Mike Schultz over at Social Media Examiner has a great post on eight ways to successfully selling using social media. In a nutshell, here’s the points:
- Boil the Frog — I could explain this, but I’ll leave it for Mike. Love the analogy. Basically, don’t come on too strong
- Givers Gain — pretty much self-explanatory. Just give, don’t worry about the return.
- Make Henry Kissinger Proud — great way to do your best
- Be Brave
- Be Positive and Pleasant
- Prepare for Window Shopping
- Let Your Personality Show Through
- Take if Offline, When it’s Time
Social media can be a confusing place to catch onto the culture of. Reading and applying as much as you can, sure makes a difference. So, hop over to Mike’s blog and have a look at the full article.
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Successful Selling on Social Media
Cold Hard Facts of Success
David Risley is one of the bloggers I watch on a regular basis. He’s straight forward with what he has to say and doesn’t gear everything he says to selling his visitor on the latest miracle product. He’s someone I pay attention to and give some consideration to what he has to say.
In a recent post he writes on the cold hard facts of success in business. As much as we’d like to think that succeeding at business is finding the ‘magic formula’ to get people to open their wallets, the reality is, success starts with our own mindset.
He talks about the 8 facts we need to embrace and accept for success:
- You need to be able to make a decision and move forward.
- You need to be all in.
- You need to be willing to fail.
- You need to be willing to march to your own drummer.
- You need be OK with not everybody liking you.
- You need to be willing to work your ass off.
- You need to be willing to not have a safety net.
- You need to be ethical, and guided by the best survival for all
To learn more about each point, visit the article, it’s worth the time.
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Membership Site Coming Soon
Okay I know, it has been over a month since I posted. I haven’t wandered off into cyberspace. I have been doing a lot of learning and planning. Sometime ago, I wrote about the need to keep it simple in internet marketing. The basic idea is to choose a method, a business model, and develop it.
I had recently decided on the first niches I wanted to do business in. But had not solidly laid out a plan on how I was going to do business. That’s creating a barrier for myself. Until there is a plan in place, there is no plan and no direction.
Over the last month I’ve been learning a lot about the value, power and diversity of creating membership sites. I’ve learned, like most models, there is a lot of misinformation out there. Learning how to go with a model means to learn how to apply the information and sift out the junk.
It has taken some exploring but I think I have managed to do that. So, I’m letting you know within a very short time this site will be a membership site.
Having said that, I know I am a virtual unknown in this market and even more so as a person running a successful membership site. Everyone has to start some where. So, while this site will become a membership site, the membership will be free.
I may later decide to add a paid membership here, but there will always be value delivered free. The members who join the free site will be the customers who had enough faith in me to sign up even though I was cutting my teeth on this model.
Now, I’m not committing to everything inside the membership area being free. I am committing to value. Stay tuned.
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Broke My Rule; Learned A Valuable Lesson
photo credit: Harvard Avenue
If you read my last post on Keywords, you’d have seen down near the end my statement:
Alas, one of the goals I laid out for myself was to not spend any more money on tools, books, software or even domains until I have used what I have to generate some actual income. I slowly put away my ‘buy’ urge and settled back to do the hard slugging until I can meet my goal.
Well, I broke that rule last week. I succumbed to a marketing offer claiming to show it’s customers how to get Facebook ads for nothing in order to promote on Facebook. I bought the offer and then quickly realised the promises were way bigger than the delivery.
The promised ‘free ads’ were nothing more than buying ads and then offsetting the cost of them by the income derived as the result of placing the ad. The fact is, unless you hit it lucky with a hot market, you would likely lose more than you’d make. I immediately went to Clickbank and requested a refund.
I then did what I should have done in the first place. I visited the review section of the Warrior Forum. (if you are not already a member, you should become one) Sure enough the product was being reviewed. Customers were not happy at the sense of being ripped off.
If you want a lesson in what not to do when it comes to producing and launching your own product. Read that thread. If you watch closely as you are reading, you’ll discover that the product owner JaniG only posted to belittle those who were unhappy. He also tried to thwart people wanting a refund by changing their refund requests at Clickbank to tech support.
Neither action did him any good. People became angrier not just at him but also at those who push products in the same manner. Clickbank made the refund promptly when I called them. Now, one marketer did suggest that he had some good ideas, but they were not what he promoted.
So the lessons learned:
- check for reviews, real reviews, of a product before buying. The Warrior Forum is the best place I’ve found to get legitimate reviews. Not reviews produced as part of the marketing of a product launch.
- When you launch your own product, make sure what you promote, is what you are delivering. Don’t promise free, unless it truly is going to be free. You might think it’s clever to play with the language. It just makes your customers angry.
- If you are participating in promoting a product launch, make sure you have a look at the product before putting your name to the promotion. You’ll see in that thread that some marketers lost subscribers because of their promotion of the product. I’ll admit, I unsubscribed from several who promoted it to me.
- When customers want a refund, give it to them. Don’t try to make them feel like they are caught in product hell. Sure, there is nothing wrong with trying to communicate with the customer and encouraging them to reconsider, once. JaniG kept sending the same canned ‘encouragement’ and then changing the refund request to ‘tech support’ which only served to make his customers angry.
- If you make mistakes or handle something badly, don’t compound the problem by continuing to handle the situation badly. Own up to the problem, either resolve it or offer the refunds being sought without question.
So, back to my rule about not spending until I’ve made income.
What have your experiences been with products you’ve bought? Did you learn lessons from how the sale was handled?
visit the Patti Network News to see where else I’m writing.
Broke My Rule; Learned A Valuable Lesson
Those All Important Keywords
Keywords. Now, they have been a real stumbling block for me. I can generate lists of keywords. Even I know where to find the Google Keyword Tool and to enter terms in to find more terms. Making sense of keywords and how to use them, that has been my stumbling point.
I can’t just blow the concept off though. Keywords are the building blocks of search engines. When people enter terms in the search engines, those keywords determine what sites are going to be found and displayed for the person’s search. Their relevancy on each site determines which sites will be displayed first. Therein lies my stumbling block.
How do I move that list of keywords from list to relevancy?
I’ve read lots of material about keywords, much of it really well written yet, it seemed most writers just left it up to me to understand them so well, that I’d just know the right keywords to use. I’d know which ones I’d want to optimize for. I really had started to think I was a bit thick, I always seemed to hit the wall.
I often opted for throw a bunch of keywords at the wall and hope something stuck. Not a very effective use of time and resources.
Finally, Some Keyword Light!
Last week I stumbled across an article on the Clickbank blog which gave me a Eureka moment. The two part article, Moneywords, Your Key to the Keyword Kingdom, is one of the best laid out articles I’ve read. What really got me excited that I had found a guide I could understand and use was the moneyword matrix found in part two.
I’ve used that guide to create my keyword list for the project I’m currently working on putting together. I did the list manually, which took me most of a day to go through, find the number of competing sites and then apply the matrix to the list to find the moneywords.
Niche Profit Classroom
The author of the Moneywords article is Adam Short, the creator of the Niche Profit Classroom. Inside that membership site is an automated tool which would have cut my keyword search time to a fraction. Man, I was SOO tempted to spend the $1 for the two week trial just to get at that tool!!
Alas, one of the goals I laid out for myself was to not spend any more money on tools, books, software or even domains until I have used what I have to generate some actual income. I slowly put away my ‘buy’ urge and settled back to do the hard slugging until I can meet my goal.
I’ll be talking more about Niche Profit Classroom in a future post. It is definitely on my tool want list for when I get my first income from my efforts. You don’t have to wait, so go and visit there now and let me know what you think.
So, how are you with keywords? Do you have a handle on them? Are you using them?
visit the Patti Network News to see where else I’m writing.
Setting Goals
photo credit: aussiegall
Well it has been a couple of weeks or so since I checked in here. Remember in my last post I mentioned that there was a first step that I needed to take?
Well, I’ve been working on that. That first step is to set out my goals. Yeah, I know, the goal is to make money and have a nice lifestyle. Really, that is the bottom line but it is not the whole goal.
Every goal breaks down into a series of steps. Every goal has images to go along with the goal. Yes, I may want to make a lot of money but do I want to just sit in the bank vault and have it surround me all day? Of course not, there are things I want to do as a result of having earned the money. That is the real goal.
My Needs
So, the first step was to spend some time and invoke the images of what I want to accomplish once I’ve made the money I’m seeking. The first major image that comes to mind for me is the peace of mind of knowing that my financial needs are met. I wont have to worry about having enough money in the bank to meet my monthly bills or those ones which crop up unexpectedly.
My Wants
The next image is continuing to earn enough to be able to meet my wants. There are some physical things I want, but, I also have a desire to be able to contribute financially to groups in my community which are in need. I currently contribute my time and my talents, I’d like to be able to add financial to that list. Your images of what you want to be able to do will have to match what matters to you.
How I’m Going to Get There
Now I’ve got the images of what I want to achieve, I need to then lay out how I’m going to achieve those images. Where am I going to focus my energy? How am I going to use my energy to achieve that focus? What do I need to learn in order to achieve that focus?
Spending some time thinking through and writing down those plans and images were an important part of actually being able to come up with my goals and focus. I also have set benchmarks on where I want to be when. What I want to have accomplished and how I’m going to accomplish my objectives.
Nothing Set in Stone
Those goals and images may shift a bit. I may learn things along the way which cause me to rethink the goals or process. BUT, I have to make sure I don’t keep shifting to the point that I accomplish nothing.
Here is a major learning aspect that I can never ever lose focus of. I have to be able to learn when it is time to call something a learning experience and move on and when it is time to think the problem through a bit more and try another angle.
The easy path is usually to call it a day and move on to something else. The tough path is to think from a different angle or reach out to get some guidance from someone else.
My Process
I’ve got my goals written down. I review them daily. Sometimes, if my mind seems to be wandering around like a lost soul, I read them more than once a day. Then I take some quiet time with a piece of paper and decide what my target is for today to move my goal forward.
Today, it was writing another post here. It’s also to spend some time learning how to create a Facebook fan page which will be part of a project I’m working on. As I progress, I’ll share that a bit more.
So, have you prepared your goals? Do you have your image of where you want to be? Your plan on how to get there? Have you set out today’s plan?
visit the Patti Network News to see where else I’m writing.
Marketing in Fits and Starts
Are you a person who wants to make money online and find yourself lacking focus?
Do you take a run at getting started and then let it fade into the background when you don’t see immediate results?
Have you acquired so much information and knowledge about how to make money online that you have no idea where to start?
You know you should just pick something and work on it to the exclusion of all else but fear not choosing the right ‘thing’?
In varying degrees, all of the above is and has been me. There, it’s out there, true confession time. So what am I going to do about it? First , I’m going to recognize that any time I’ve let any of the above hold me back in the past, it’s a failure. A failure doesn’t mean to stop, it means to learn and move forward. Time I moved forward — again.
It is my intention to focus on establishing and growing an online business. The core of that business will be three blogs. This is the first. This blog, going forward will provide me space to share what I’m doing and how that is working out for me. I will also be sharing what I learn about building an online business, the methods I’ve tried and how that worked, the theories I’m learning.
I encourage anyone trying to get going, or even those who are starting to gain traction, to take part here.
First Challenge
The first challenge I’m going to tackle will be establishing a list for this site. That’s the first challenge but not the first step. I’ll talk about that first step in another post.
I know the conventional wisdom is to use either GetResponse or AWeber autoresponders to setup a list opt in. Well, I haven’t made any income yet and I don’t have the money to spend. So, I’ll be setting up my list in MailChimp, a free option that once I get rolling I can either move to a paid option and continue using or move to one of the other two options.
So, I need to get cozy with their documentation, which they have plenty by the way. What I’m about to learn, is their plenty of documentation written well enough that I’ll know what to do? I’ll share what I learn.
So, what about you? Are you frozen in fear of failure or moving forward?
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Keeping it Simple
If you are anything like me, you’ve spent time online trying to figure out how make some money. Actually, some serious money, not just pocket money, but a living which allows for the freedom and lifestyle you dream about.
I’ve downloaded files, paid and free, until the most I’ve got to show for them is gigs of space used up on my hard drive. Some I read, some I started to read and then got distracted to the next ‘shiny coin’ and some never even got opened before I got distracted.
The problem was first off that I hadn’t yet developed the mindset which I needed. I needed to embrace a business model, plan and implement it, and then work on it until it either succeeded or showed me why I failed at it.
If it failed, then pick myself up and get on with refining what I was doing until I got it right. Instead, I kept looking for that one magic new bullet that was going to make it all work.
Doesn’t exist. There might be variations on techniques that will boost your results a bit. For the most part, none of them are new, they are variations on something that has already been done before.
So, I’ve finally reached a conclusion. I need three things to make my online business work: a blog, a list and traffic. Will that give me overnight success? No. Will that give me a base to build longterm success. Yes. So, as of this post, I have stopped chasing overnight success and embraced doing what will give me longterm success.
The content on this blog will share with you what I’m doing to establish the base I’m seeking. The techniques I’m going to use are not fancy, miraculous or ground breaking. They will provide me with the financial base I want and need.
So, if you want to settle down and establish that online business you’ve been racing around trying to find. Come on along for the ride. Subscribe to my newsletter so you never miss a post. I am planning on sending some material to my list that will not appear on the blog. There has to be a perk for joining, right?
How’s your business plan going?
visit the Patti Network News to see where else I’m writing.
