Those All Important Keywords
Keywords. Now, they have been a real stumbling block for me. I can generate lists of keywords. Even I know where to find the Google Keyword Tool and to enter terms in to find more terms. Making sense of keywords and how to use them, that has been my stumbling point.
I can’t just blow the concept off though. Keywords are the building blocks of search engines. When people enter terms in the search engines, those keywords determine what sites are going to be found and displayed for the person’s search. Their relevancy on each site determines which sites will be displayed first. Therein lies my stumbling block.
How do I move that list of keywords from list to relevancy?
I’ve read lots of material about keywords, much of it really well written yet, it seemed most writers just left it up to me to understand them so well, that I’d just know the right keywords to use. I’d know which ones I’d want to optimize for. I really had started to think I was a bit thick, I always seemed to hit the wall.
I often opted for throw a bunch of keywords at the wall and hope something stuck. Not a very effective use of time and resources.
Finally, Some Keyword Light!
Last week I stumbled across an article on the Clickbank blog which gave me a Eureka moment. The two part article, Moneywords, Your Key to the Keyword Kingdom, is one of the best laid out articles I’ve read. What really got me excited that I had found a guide I could understand and use was the moneyword matrix found in part two.
I’ve used that guide to create my keyword list for the project I’m currently working on putting together. I did the list manually, which took me most of a day to go through, find the number of competing sites and then apply the matrix to the list to find the moneywords.
Niche Profit Classroom
The author of the Moneywords article is Adam Short, the creator of the Niche Profit Classroom. Inside that membership site is an automated tool which would have cut my keyword search time to a fraction. Man, I was SOO tempted to spend the $1 for the two week trial just to get at that tool!!
Alas, one of the goals I laid out for myself was to not spend any more money on tools, books, software or even domains until I have used what I have to generate some actual income. I slowly put away my ‘buy’ urge and settled back to do the hard slugging until I can meet my goal.
I’ll be talking more about Niche Profit Classroom in a future post. It is definitely on my tool want list for when I get my first income from my efforts. You don’t have to wait, so go and visit there now and let me know what you think.
So, how are you with keywords? Do you have a handle on them? Are you using them?
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