Hope for Non-Video Marketing Fans
I’m not a fan of video products. They can have their value if they are really well done and used to illustrate confusing concepts in a simple, easily understood manner. Videos for the sake of video instead of writing really well presented content is just an irritation.
In the last few years many of the biggest online marketers have trumpeted video as the one true way to effectively market to your customers. Those who weren’t into producing videos and video products were allegedly doomed to fail. I seriously doubted that assertion but occasionally wavered and wondered if I was being a bit too stubborn.
Today I came across this:
What might surprise you is that in our experience, most people simply prefer text and images over video content.
A few weeks ago we sent out a survey to about 36,000 people. We asked a bunch of questions, including whether or not they would prefer their content in text or video format.
The surprising result was that nearly 3 times as many people said they preferred text and screenshots over video. In the “other thoughts” group, most people made the comment that it depended upon the subject matter. They said that video should be used where appropriate only.
This was in an article, If You Don’t Do Video, Will You Fail?, by Jay Stockwell at Associate Programs. The Associate Programs is a well established and respected site. I’m glad to see someone speaking up that video is not the be all and end all of online marketing.
visit the Patti Network News to see where else I’m writing.
Hope for Non-Video Marketing Fans
Will the Church Never Learn?
I’ve let this article sit in my browser for a few days now while I have pondered if my initial reaction stands up to my attempts to rationalise the actions of those involved. I can’t find it in my heart to justify them.
The article is about an Anglican church in Tsawwassen, British Columbia continuing to pay a reduced salary to their youth pastor who has been convicted of molesting a young Mexican boy in Mexico in 2004. At this point the parish is paying Brad Firth at least until his appeals are exhausted. Their reasoning seems to be since he has faced the courts in Mexico and they are different than ours, then his conviction doesn’t carry the same weight.
I was almost able to sway my thinking to some level of compassion and understanding that maybe, just maybe the conviction was bogus and good for the parish for standing by him. Then I found the part of the article that tells me once Firth does return to Canada, the police will be waiting for him. They have outstanding charges of possessing and accessing child pornography.
This man serves in a ministry which provides access to young vulnerable children. The fact he has been convicted anywhere in the world and faces additional charges here at home is more than enough reason for the parish to terminate any financial payments to him immediately.
If there are other victims of this man amongst the young people he has ministered to, does the congregation not realize the powerful message they are sending them through their continued financial support to Firth? It’s fine to suggest that IF there are further victims they would motivate the parish to stop their financial support by coming forward.
The fact is when a person in authority abuses a young person, that person doesn’t just have their body violated, the very core of their being is shaken, if not fractured. The parish choosing to continue financial support even though Firth has been convicted sends the message to any still silent victim to stay silent, that the pastor is going to be believed and not the victim.
I hope there are no other victims of this man. While the parish is busy rallying around this convicted pedophile, they may have already walked all over the walking wounded in their midst. I know what a struggle it is to keep a church going. That money being paid out to Firth could be put to a lot of good ministry in that church in Tsawwassen or any other church.
Will the church never learn?
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Predator In An Unlikely Place
This story hits close to home for me. I live in the general area of Trenton and have occasion to come into close contact with our military brothers and sisters. Yesterday morning the first hint I got that Jessica Lloyd, missing from her Belleville area home since Jan. 28th, had been located was a note across Twitter.
As I watched the posts unfold I learned it was her body which had been found and that someone was in custody, the police would hold a press conference at 1pm. Then I saw a tweet saying the home of the Commander of CFB Trenton’s home in Tweed was being searched, my eyebrows shot up. How could that possibly be related? I wondered.
By the time the press conference rolled around, the news was out. Col. Russ Williams, Commander of CFB Trenton had been charged with the murder of Jessica Lloyd, the murder of Cpl Marie Comeau of Brighton (just 10km away from me) and the sexual assaults on two Tweed residents. The news was stunning to say the least.
It took a bit to realize, sexual predators like this don’t just spring from out of nowhere. This man had only been in the Trenton area since July 2009. The first attacks took place in September. Investigators are going to have to go back to every where he’s been and look at unsolved cases. While the media is talking about unsolved murders, I suspect unsolved rapes, particularly home invasion assaults are going to be explored. If we ever learn the full extent of his double life, it’s going to prove interesting to say the least.
My heart goes out to the families of the victims. I understand from what I have read the two victims who survived his assaults have come to learn their attacker lived not far from them. I can’t even begin to imagine the psychological damage this predator has and continues to inflict on these young women.
My heart goes out to those who served under Williams, those who reported to him, who saluted him (literally), looked up to him, respected him for the example of leadership he presented to them. To discover you looked up to and took commands from a predator, it can’t help but leave you shaken.
The Canadian military doesn’t easily advance members of the forces to the level of Colonel without being pretty sure there were no blemishes on the record. Those who advanced him, are going to be shaking their heads and wondering what they should have seen, that they didn’t see.
My heart goes out to William’s wife. I can’t imagine what it would be like to learn that the man you share your life with hasn’t just been unfaithful, he’s committed sexual assaults and murders, or at least stands accused of committing them. How do you respond to your world being turned upside down?
She’s a director with the Canadian Heart & Stroke Foundation, an organization dedicated to saving lives. She’s just learned her husband stands accused of taking the lives of two young woman and turning the lives of two others on their heads. God only knows how many more will be added to the toll as the investigation continues.
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