Hope for Non-Video Marketing Fans
I’m not a fan of video products. They can have their value if they are really well done and used to illustrate confusing concepts in a simple, easily understood manner. Videos for the sake of video instead of writing really well presented content is just an irritation.
In the last few years many of the biggest online marketers have trumpeted video as the one true way to effectively market to your customers. Those who weren’t into producing videos and video products were allegedly doomed to fail. I seriously doubted that assertion but occasionally wavered and wondered if I was being a bit too stubborn.
Today I came across this:
What might surprise you is that in our experience, most people simply prefer text and images over video content.
A few weeks ago we sent out a survey to about 36,000 people. We asked a bunch of questions, including whether or not they would prefer their content in text or video format.
The surprising result was that nearly 3 times as many people said they preferred text and screenshots over video. In the “other thoughts” group, most people made the comment that it depended upon the subject matter. They said that video should be used where appropriate only.
This was in an article, If You Don’t Do Video, Will You Fail?, by Jay Stockwell at Associate Programs. The Associate Programs is a well established and respected site. I’m glad to see someone speaking up that video is not the be all and end all of online marketing.
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Hope for Non-Video Marketing Fans
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